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The new marketing is the old marketing (mostly)
There’s something rather thrilling about the combination of marketing and technology--this tantalizing notion that taking the brilliance of a Don Draper-like character and wiring his genius up to a...
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Underdog Marketo Sees Marketing Software Price War
First, the bad news: Marketo mkto is still caught in the middle of a strategic pivot toward a future in which a larger portion of its revenue will come from bigger businesses than in the past. Last...
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Marketo Hires IBM Analytics Guru
If you had doubts that predictive analytics is the next big battleground in marketing software, you may set them aside. Marketo mkto has added a chief scientist to its leadership team: Shankar...
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Business Tech Firm Marketo Hires Bank For Potential Sale
(Reuters) – Marketo, a maker of cloud-based marketing software, is working with Morgan Stanley to explore strategic alternatives including a potential sale, Bloomberg reported, citing people with...
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Shares of Marketo Are Soaring After It Found a Buyer
Marketo mkto , a maker of cloud-based marketing software, said on Tuesday it agreed to be bought by private equity firm Vista Equity Partners, in a cash deal valued at about $1.79 billion. Vista Equity...
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Vista Equity Partners Is Acquiring Ping Identity
Vista Equity Partners said Wednesday that it is acquiring Ping Identity, a firm that manages employees’ digital identities, for an undisclosed sum. The deal is expected to close in the third quarter of...
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Marketo’s Co-Founder Is Trying His Hand at Another Marketing Startup
Many consumer marketing campaigns throw out vast nets, hoping to lure qualified customer prospects. Business-to-business outreach, on the other hand, is more like fishing with a spear. There's a...
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Salesforce Wasn’t That Into Buying Twitter, Documents Show
Salesforce may not have been as interested in buying Twitter twtr as many thought, according to the Wall Street Journal. The gist is that as of last May, Salesforce crm was considering more than a...
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Marketo Has Enlisted This Former SAP Exec as Its New CEO
Phil Fernandez, the founder of marketing automation software pioneer Marketo, is ceding his CEO position two months after the company was taken private by Vista Equity in a $1.8 billion deal. His...
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